Inside the Minds: Industry CEOs on Customer Relationship Management (CRM) Software: CEOs from Reynolds & Reynolds, Harte-Hanks, Aspect & Other CRM Companies ... Keys to Profitable Customer Relationships

Inside the Minds: Profitable Customer Relationships is the most authoritative book ever written on the essentials behind successful Customer Relationship Management. This title features Chairmen, Presidents, and CEOs from some of the nation's top CRM companies, who have each contributed chapters akin to objective, experience-related white papers or essays on the unique challenges they face in their field. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing the CRM business today, and what
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